MCE-Con-201 시험 - Salesforce실제시험문제와 답 - 160문항

Question No : 1

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in Mobile Connect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A.Refresh Mobile Filtered List and Outbound Send
B.Import Mobile Contacts and Outbound Send
C.Refresh Mobile Filtered List and Send SMS
D.Import Mobile Contacts and Send SMS

정답:
Explanation:
The process requires refreshing the Filtered List (to ensure it captures contacts with upcoming birthdays) and then using the Outbound Send activity configured in Mobile Connect to deliver the SMS. “Outbound Send” is the correct action in MobileConnect, not just a basic "Send SMS."
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help C Mobile Connect Filtered Lists and Sends
→ "Use a Refresh Mobile Filtered List Activity in Automation Studio to refresh mobile filtered lists automatically before performing an Outbound Message Send."
Source: Salesforce Help C Mobile Connect Outbound Messaging
→ "Outbound Messages are scheduled SMS sends managed via Automation Studio or MobileConnect."

Question No : 2

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

A._ListSubscribers
B._Subscribers
C._PublicationSubscriber
D._EnterpriseAttribute

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is C ― _PublicationSubscriber.
The _PublicationSubscriber Data View stores the mapping between subscribers and publication lists.
This Data View contains fields like SubscriberKey, PublicationListID, and Status that can be used in queries to find active subscribers on specific publication lists.
❌ Why others are wrong:
A: _ListSubscribers relates to standard subscriber lists, not publication lists.
B: _Subscribers contains general subscriber profile data but not list membership.
D: _EnterpriseAttribute is related to Enterprise-level attributes, not publication list membership. Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Data Views:
"_PublicationSubscriber contains information about subscribers' subscription status for publication lists."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_views.htm)

Question No : 3

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A.The Shipment object is on the Account Related List.
B.There is a Master Detail Relationship from Contact to Shipment.
C.The Shipment object requires a Lookup to Lead or Contact.
D.An Apex Trigger is created on the Shipment object.

정답:
Explanation:
Comprehensive and Detailed Explanation
Correct answers are C and D.
C ― Shipment object must have a Lookup relationship to either Lead or Contact to map and trigger the send to the correct subscriber.
D ― An Apex Trigger must be created on the Shipment object to fire the Triggered Send via the Marketing Cloud Connect package.
❌ Why others are wrong:
A: It does not matter if the Shipment is visible on the Account Related List.
B: A Lookup relationship (not necessarily Master-Detail) is needed. Master-Detail is not required. Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Triggered Sends in Marketing Cloud Connect:
"To use Triggered Sends on custom objects, the object must include a Lookup field to Lead or Contact and must have an Apex Trigger to initiate the send based on changes to the object."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_sends_custom_objects.htm)

Question No : 4

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A.Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B.Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
C.Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
D.Upload data files to Marketing Cloud using SFTP instead of FTP

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is B ― Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management.
SSH Key authentication allows secure, passwordless connection to the Enhanced FTP server.
It eliminates the need for password rotation, thus avoiding manual updates every 90 days while still maintaining security.
SSH keys are managed within Marketing Cloud’s Key Management.
❌ Why others are wrong:
A: SAML SSO is for user login to Salesforce/Marketing Cloud apps, not for FTP authentication.
C: ‘Exclude FTP Users from Password Expiration’ is not available for standard Enhanced FTP users (it’s only for system user accounts under certain conditions).
D: SFTP is already in place through Enhanced FTP; the issue is not switching protocols but eliminating password dependency.
Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Enhanced FTP Authentication:
"To avoid password expiration impacting file transfers, request SSH Key Authentication to be enabled for the Enhanced FTP user. SSH keys allow passwordless authentication for secure automation."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_enhanced_ftp.htm)

Question No : 5

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A.A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
B.A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C.A growing retailer that currently leverages Marketing Cloud's Mobile Connect and MobilePush.
D.A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

정답:
Explanation:
The Sender Authentication Package (SAP) includes private domain branding, dedicated IP address, and Reply Mail Management. It is ideal for brands that send at scale (like 500,000 emails monthly) and need consistent branding for deliverability and trust.
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help C Sender Authentication Package Overview
→ "The SAP provides domain branding, dedicated IP addresses, and improved deliverability. It is recommended for customers with high volume sends who want to maintain consistent brand recognition."
Source: Salesforce Marketing Cloud Implementation Guide
→ "Brands expecting to send more than 250,000 emails per month and prioritizing branding should strongly consider SAP."

Question No : 6

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

A.Send Logs
B.Data Views
C.Tracking Extracts
D.Scheduled Reports

정답:
Explanation:
Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help C Data Views
→ "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time."
Source: Salesforce Help C Automation Studio Query Activities
→ "Data Views can be queried every hour through Automation Studio for up-to-date reporting."

Question No : 7

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A.Filter Activity
B.Entry Source Filter
C.SQL Query
D.Decision Split

정답:
Explanation:
To filter records entering a journey based on an updated status field (“shipped”), the marketer should use:
An Entry Source Filter to limit which contacts actually enter the journey at the point of entry (e.g., only those whose order status is 'shipped' today).
An SQL Query to preprocess or segment records within a Data Extension before injecting them into the journey.
Filter Activity is used inside Automation Studio (not at the journey entry point), and Decision Splits occur after entry ― not before.
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help C Entry Source Filters
→ "An entry source filter defines criteria that records must meet before entering a journey." Source: Salesforce Help C SQL Query Activities
→ "Use SQL Query Activities to select, transform, and filter data from one or more data extensions."

Question No : 8

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?

A.Lookup AMPscript function
B.LookupRows AMPscript function
C.Dynamic Content Block
D.Enhanced Dynamic Content Block

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is B ― LookupRows AMPscript function.
LookupRows() can retrieve multiple records (e.g., multiple products in a cart) for a given Session ID.
It allows dynamic rendering of multiple product details for each subscriber within the email content.
It is ideal for cart abandonment where one user may have multiple products.
❌ Why others are wrong:
A: Lookup() retrieves only a single value (one row, one field) ― not multiple rows.
C: Dynamic Content Block is for switching static content based on rules, not dynamically listing multiple items.
D: Enhanced Dynamic Content Block is used for more complex content switching, but LookupRows is simpler and more appropriate for abandoned cart listings.
Exact Extract from Salesforce Official Documentation:
Salesforce Help ― LookupRows AMPscript function:
"The LookupRows function returns multiple rows from a data extension where the specified column matches the specified value. Use LookupRows when you expect multiple matching rows, such as multiple items in a cart."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_amplanguage_lookuprows.htm)

Question No : 9

Northern Trail Outfitters wants to monitor available coupon codes and send a notification to their email specialist instructing them to request more codes if the available coupon count falls below 500 available codes.
Which two activities would be used in an automation? (Choose 2 answers)

A.Import Activity
B.Verification Activity
C.Data Extract Activity
D.Filter Activity

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answers are A and B.
A ― Import Activity: To bring the latest coupon code counts into Marketing Cloud from an external system or FTP.
B ― Verification Activity: To check that a data extension meets a specified condition, such as the number of records (coupon codes) not falling below a certain threshold. If it fails, the automation can notify users.
❌ Why others are wrong:
C: Data Extract Activity is for file extraction from Marketing Cloud, not real-time monitoring.
D: Filter Activity is used for segmenting subscribers, not for conditional validation.
Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Verification Activity:
"Verification activities check a data extension or file to validate that it meets predefined conditions, such as record count. Failure of the verification can trigger a notification."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_automation_studio_verification_activity.htm)

Question No : 10

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A.Query Activity > API Event > Automation Studio Activities
B.Import Activity > Decision > Journey Activities
C.Query Activity > Data Extension Entry Source > Journey Activities
D.Salesforce Entry Event > Query Activity > Automation Studio Activities

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is C ― Query Activity > Data Extension Entry Source > Journey Activities.
A Query Activity can select subscribers who haven't purchased in six months based on date logic.
The results are saved into a Data Extension.
This Data Extension is then used as the entry source into a Journey, which can orchestrate sending across multiple channels (email, SMS, push).
❌ Why others are wrong:
A: API Event is not necessary; you already have the data internally.
B: Import Activity is for external file imports; no external file mentioned.
D: Salesforce Entry Event relates to CRM records, not Data Extension queries. Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Data Extension Entry Source:
"Use the Data Extension Entry Source to inject contacts into a journey based on criteria from a query or automation. This supports orchestrating communications across multiple channels."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_jb_data_extension_entry_source.htm)

Question No : 11

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A.%%view_as_webpage%%
B.%%view_email_url%%
C.%%vawp%%
D.%%view_online%%

정답:
Explanation:
The correct personalization string to provide a "View as Webpage" link in an email is %%view_email_url%%. When this string is placed inside the href attribute of a hyperlink, Marketing Cloud automatically generates a URL to a hosted version of the email content.
Exact Extract from Salesforce Documentation:
Source: Salesforce Help C Personalization Strings
→ "%%view_email_url%% C This personalization string inserts a link to view the email as a webpage. Typically used for the 'View Online' functionality in email templates."
Source: Salesforce Marketing Cloud Email Studio Guide
→ "Use %%view_email_url%% within your hyperlink to allow recipients to view the message as a webpage."

Question No : 12

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A.Email Sends will fail if the Contact ID or Lead ID is not included.
B.Tracking Data will not be returned to the Sales Cloud email recipient.
C.The customer will be able to use Reports and Campaigns as audiences.
D.The customer will be unable to use synchronized data extensions.

정답:
Explanation:
Marketing Cloud Connect requires a Subscriber Key that matches a Lead ID, Contact ID, or User ID for native tracking and send logging to work properly. If a custom object is used without these IDs, Marketing Cloud cannot push tracking data (such as email opens or clicks) back into Sales Cloud against those recipients.
Exact Extract from Salesforce Documentation:
Source: Salesforce Help C Marketing Cloud Connect Tracking
→ "Tracking data is automatically pushed back to the appropriate Lead, Contact, or User object when using Salesforce Send Logging. If the subscriber key does not match these standard IDs, tracking data cannot be associated with recipients in Sales Cloud."
Source: Salesforce Marketing Cloud Connect Guide C Contact Model Requirements
→ "A standard object ID (Lead ID, Contact ID, or User ID) must be used to ensure synchronization and tracking between Salesforce and Marketing Cloud."

Question No : 13

A marketer wants to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

A.Node.JS
B.Apex
C.SSJS
D.GTL

정답:
Explanation:
GTL (Guide Template Language) is used in Marketing Cloud's Content Builder to process JSON responses directly inside email content. Since Sunny Sky API provides weather information likely in a JSON format, GTL is the appropriate way to parse the response and personalize the email in real time without needing external services or complex scripting.
Exact Extract from Salesforce Documentation:
Source: Salesforce Help C Guide Template Language (GTL)
→ "Guide Template Language (GTL) enables parsing of JSON objects for dynamic content inside
emails, CloudPages, and SMS messages. GTL is designed specifically to personalize content using external data sources directly within a send."
Source: Marketing Cloud Developer Guide C GTL Overview
→ "Use GTL to retrieve, parse, and render JSON content into Marketing Cloud messages."

Question No : 14

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A.Use personalization strings created by selecting the data extension.
B.Use AMPscript variables created from each field in the data extension.
C.Use Dynamic Content rules to select a content area for each subscriber.
D.Use Guide Template Language created for each field in the data extension.

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is A ― Use personalization strings created by selecting the data extension.
Personalization strings allow you to insert field values (like WarehouseID) into URLs, email content, or tracking links easily without needing any AMPscript or coding.
When selecting the sendable Data Extension, the personalization strings are automatically made available based on its fields.
❌ Why others are wrong:
B: AMPscript would require custom scripting, which the customer wants to avoid.
C: Dynamic Content is for content variation, not URL parameter tracking.
D: Guide Template Language (GTL) is used in CloudPages and Email Templates but would be unnecessarily complex for this task.
Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Personalization Strings in Content Builder:
"When you send using a data extension, you can use personalization strings based on field names to dynamically populate emails and tracking parameters."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htm)

Question No : 15

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

A.Check the "Include Replies as Attachments" box in the RMM settings.
B.Use RMM dynamic content blocks to render the email reply body.
C.Query the RMM data view for the reply body and reference it from a data extension.
D.Use RMM personalization strings to render the email reply body.

정답:
Explanation:
Comprehensive and Detailed Explanation
The correct answer is A ― Check the "Include Replies as Attachments" box in RMM settings.
In the RMM configuration settings, you can set inbound emails to be auto-forwarded and attach the original reply as a file.
This method ensures the Customer Success team can review the full original customer message without parsing dynamic fields or personalization strings.
❌ Why others are wrong:
B: There are no RMM dynamic content blocks for rendering reply bodies.
C: Querying the RMM data view would require custom queries and complex setups, which is unnecessary for simple forwarding.
D: RMM personalization strings are used in response handling templates, not for forwarding attachments.
Exact Extract from Salesforce Official Documentation:
Salesforce Help ― Reply Mail Management Overview:
"Use the Include Replies as Attachments option to attach customer replies when forwarding messages to designated addresses. This feature ensures that the original message body is included."
(Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm)

Salesforce MCE-Con-201 시험