AD0-E452 시험 - Adobe실제시험문제와 답 - 81문항

Question No : 1

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

A.Suggest sharing audiences via Customer Data Feed
B.Suggest sharing audiences via Profiles & Audiences
C.Suggest sharing audiences via Server to Server type destination
D.Suggest sharing audiences via Cookie type destination

정답:
Explanation:
Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager-Questions/ Audience-Segments-from-AAM-to-Adobe-Target-AMO-and-Adobe/qaq-p/235745

Question No : 2

A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company’s currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

A.Activate a data agreement through the Audience Manager Marketplace
B.Create a DSP destination in the automobile and insurance company’s AAM instance to share this data
C.Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture
D.Privately exchange data with the insurance company via a Second Party agreement
E.Export the automobile manufacturer’s model and safety information for use with the insurance company

정답:

Question No : 3

A company wants to remove specific customers from a single trait using an onboarded batch file.
What prefix and file type should an architect use to accomplish this goal?

A.d_unsegment and a .sync file
B.d_unsid and a .overwrite file
C.d_unsegment and a .overwrite file
D.d_unsid and a .sync file

정답:
Explanation:
Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementationintegration-guides/sending-audience-data/batch-data-transfer-process/inbound-file-contents.html

Question No : 4

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.
- Stored Records: 0
- Format Error: 0
- Invalid AAM ID: 0
- No Trait Realized: 123,045
- No Matching AAM ID: 4,121
Why is the trait failing to capture any data?

A.Customer has not visited web property
B.Incorrect Key-Value Pair in the uploaded file
C.Incorrect profile merge rule used
D.Experience Cloud ID is not set up properly

정답:

Question No : 5

A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
- The travel company does not have Adobe Analytics.
- The travel company is not using Adobe Target.
- The travel company is using a proprietary Site Personalization Platform.
- AAM has a Cookie Based integration with the Site Personalization Platform.
- The DIL code is located in the body.
- The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

A.Place the Site Personalization code in the body and below the DIL code
B.Place the Site Personalization code and the DIL code in the footer
C.Place an AAM API call above the Site Personalization code and DIL code
D.Place an AAM API call in between the Site Personalization code and the DIL code

정답:

Question No : 6

What is the minimum required information in the file name for audiences onboarded from the CRM system?

A.ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz
B.ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
C.ftp, DPID, TIMESTAMP, .sync/.overwrite
D.ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite

정답:

Question No : 7

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.
Which segment name meets these requirements?

A.Personal Electronics C Tablets C Cross-Sell Prospects
B.All Electronics C Membership Level C Platinum
C.Advertising C Ad Group 5 C Banner Ad Placement
D.Page Visitors C 30 Day Site Visitors C Product Pages

정답:

Question No : 8

A travel company wants to segment users based on their activity across a maximum of four devices.
Which Profile Merge Rule should be used?

A.Current Authentication Profile + a Data Source + No Device
B.Last Authentication Profile + a Data Source + Current Device Profile
C.No Authentication Profile + a Data Source + Current Device Profile
D.Current Authentication Profile + a Data Source + Profile Link Device Profile

정답:

Question No : 9

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.
- None of these media partners currently have integration with the Audience Manager.
- The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.
- The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

A.Share audiences via server-to-server destination
B.Leverage Customer Data Feed to share audiences with the media partners
C.Implement the media partners’ remarketing pixel on more webpages
D.Share audiences via URL type destination

정답:

Question No : 10

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:
- Adobe Audience Manager
- developed Content Management System (CMS)
- developed Site Personalization platform that supports API-based integration
- Adobe Campaign
- Adobe Advertising Cloud
- Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?

A.Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
B.Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
C.Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D.Integrate the in-house developed Site Personalization platform using Audience Manager APIs

정답:

Question No : 11

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner’s segment should the architect recommend?

A.Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
B.Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
C.Industry segments with coverage for financial services, health, media, and political
D.Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

정답:

Question No : 12

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

A.Cname the demdex.net domain to demdex.mysite.com
B.Create a Profile Merge Rule using “No Authentication Profile”
C.Post a message requesting visitors to disable ad blocking software
D.Enable first-party Adobe Analytics domain and server-side forwarding

정답:

Question No : 13

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server.
Client tracks the following media data points IDs in the Audience Manager:
- Campaign
- Creative
- Placement
- Site
The client needs to be able to validate that:
- The Trait Name represents the correct data point
- The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

A.Include Segment ID, Destination ID in the Trait Name
B.Include media data point ID in the Trait Name, Trait Expression
C.Include Segment ID in the Trait Name, Trait Expression
D.Include Data Source ID in the Trait Name, Trait Expression

정답:

Question No : 14

An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect’s recommendation to the client? (Choose three.)

A.Customer Relationship Management (CRM) system
B.Analytics solution
C.Demand-Side Platform
D.Experience Cloud Visitor ID Service
E.Tag Management solution
F.Identity Resolution Service

정답:

Question No : 15

A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.
Which approach should the retailer select?

A.In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
B.Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives
C.Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP
D.In Audience Manager, create “No Conversion” segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

정답:

Adobe AD0-E452 시험