Certified Marketing Cloud Consultant 시험 - Salesforce실제시험문제와 답 - 101문항

Question No : 1

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?

A.Personalization strings
B.Guide Template Language
C.SQL Query
D.AMPscript

정답:

Question No : 2

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution?

A.Enable triggered sends on the Lead object in configuration
B.Write an Apex Trigger on the Lead object
C.Create the triggered send definition in the sales cloud
D.Create the triggered send definition in the marketing cloud
E.Put a SOAP API in place via the marketing cloud API

정답:

Question No : 3

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

A.Create a one-to-one relationship between Orders and order_Details
B.Create a one-to-one relationship between the contact record and Order_Details
C.Create a one-to-one relationship between Order_Details and Products
D.Create a one-to-many relationship between Orders and Order_Details

정답:

Question No : 4

Which two statements about a database of record are correct? Choose 2 answers:

A.A database of record is a centralized storage repository of data about objects or people
B.A database of record is any database that contains subscriber data
C.A database of record is system in which subscriber's status is maintained
D.A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

정답:

Question No : 5

What are two ways Contact builder can alter the data in Data Extensions

A.Add Single Record
B.Extract Data
C.Clear Records

정답:

Question No : 6

NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A.last purchase date
B.proximity to store
C.lifetime purchase value
D.conversion rate

정답:

Question No : 7

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed?

A.AMPScript
B.HTML
C.CSS
D.SQL

정답:

Question No : 8

Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
A: data extension with opt in status
B: Send email activity which contains a link to subscription center
C: WebCollect
D: SmartCapture

정답: B, D

Question No : 9

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

A.no reentry
B.reentry anytime
C.reentry only after exiting
D.reentry after time

정답:

Question No : 10

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A.Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B.Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C.Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
D.Share Sales Cloud user licenses across Marketing Cloud users

정답:

Question No : 11

How do you use data designer to link the web analytics data to your subscriber data?

A.Use a marketing cloud data extension

정답:

Question No : 12

Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

A.The interaction allows re-entry only after exiting, and the contact already exists.
B.The contact falls below the High Water Mark.
C.The interaction has an A/B/n split, and the contact does not meet the criteria.
D.The entry event was not fired via Automation Studio.
E.The contact did not meet the entry criteria.

정답:

Question No : 13

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

A.Select a source DE with a root relationship to the contact.
B.Make sure the contact is above the High Water Mark on the source data.
C.Import new subscribers to the All Subscribers table.
D.Fire the event in both Automation Studio and the Entry Event.

정답:

Question No : 14

A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A.24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
B.Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
C.24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
D.Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

정답:

Question No : 15

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

A.Define Goal, Send Email, Wait, Decision Split
B.Random Split, Send Email, Wait, Define Goal
C.Define Goal, Update Contact Data, Send Email, Wait
D.Update Contact Data, Wait, Send Email, Join

정답:

Salesforce Certified Marketing Cloud Consultant 시험