Certified Marketing Cloud Email Specialist 시험 - Salesforce실제시험문제와 답 - 114문항

Question No : 1

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)

A.Send Count
B.Hyperlinks
C.From Name
D.Subject Line

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Question No : 2

Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

A.Automates the template creation process
B.Automates the flow of creating email messages
C.Provides advanced content personalization
D.Inserts responsive content based on the user's viewing device

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Question No : 3

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.”
What feature should be used to target these members?

A.SQL Query Activity
B.Group Refresh
C.Engagement Split
D.Email Send Report

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Question No : 4

As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A.Filter Activity
B.SQL Query Activity
C.Group Refresh
D.File Transfer Activity

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Question No : 5

A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud? (Choose three.)

A.Save the report as a Snapshot.
B.Text a link to the report.
C.Email the report.
D.Notify the manager with a pop-up.
E.Save the report to an SFTP folder.

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Question No : 6

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)

A.Goal setting to have the system listen to see if users met the goal.
B.Criteria setting to segment contacts based on behavior using SQ
C.Updating or creating Salesforce CRM objects or records.
D.A/B/N testing as part of the workflow to conduct timing and creative tests.
E.Extracting data from an Audience data extension for analysis.

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Question No : 7

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

A.Subscriber can choose to be unsubscribed from all NTO publications.
B.Subscriber can choose which publications to unsubscribe from.
C.Subscriber can choose to be removed from the data extension.
D.Subscriber can choose to resubscribe to the list used for the send.

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Question No : 8

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.”
Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)
A. Include “HeroCTA” in the Link Tooltip field for each link.
B. Include “Hero_CTA” in the filename for each Hero image.
C. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
D. Add “Hero_CTA” to the Tracking Alias field for each link.

정답: CD

Question No : 9

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.”
Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

A.Include “RE:”, “FWD:”, “etc.” to get the reader's attention.
B.Keep the subject text between 50 and 100 characters long.
C.Include information relevant to the message in the subject line.
D.A/В test the effectiveness of different subjects.

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Question No : 10

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? (Choose three.)

A.Use explicit opt-in for any new web sign-ups.
B.Set expectations on send frequency and schedule.
C.Tell customers why they want to receive NTO emails.
D.Ask for detailed demographic information.
E.Automatically opt-in all new customers.

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Question No : 11

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

A.Send Flow
B.List Detective
C.Test Send
D.Preview and Test

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Question No : 12

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

A.Ask the subscriber to log in to the Preference Center to confirm opt-out.
B.Include an unsubscribe link in the header or footer of emails.
C.Ensure opt-out mechanisms are operational for at least 30 days post-send.
D.Process every individual's unsubscribe request within 14 business days.

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Question No : 13

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A.List Detective
B.Smart Capture
C.Filtered Group
D.Publication List

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Question No : 14

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

A.Create a scheduled automation to import the file on a recurring basis with store information.
B.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFT
C.Create an automation to begin when information changes on a store object using a workflow rule.
D.Create a file drop automation to initiate when the store's data extension is updated via import.

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Question No : 15

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A.Automation Studio with three separate Welcome automations.
B.A series of A/В tests to determine the number of emails.
C.Journey Builder using a Random Split with three branches.
D.Journey Builder using a Decision Split with three branches.

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Salesforce Certified Marketing Cloud Email Specialist 시험