CRT-550 시험 - Salesforce실제시험문제와 답 - 157문항

Question No : 1

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.
The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email? Choose 3 answers

A.How often will the layout of the content in a content area change?
B.What is the maximum file size of the images being used?
C.What From Name will be used for these emails?
D.Will image URLs be available publicly?
E.How often will email content be image-only with text overlaying images?

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Question No : 2

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

A.Conduct manual imports of customer information from Sales Cloud.
B.Create a data extension to incorporate the imported data from a Salesforce Dashboard.
C.Combine each individual's channel contact information under one record.
D.Use Marketing Cloud Connect to include data from Sales Cloud.

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Question No : 3

Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

A.Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
B.Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
C.Journey Builder allows users to update a contact record in a journey or import data into a data extension.
D.Automation Studio and Journey Builder allow users to define a wait activity based on duration.
E.Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

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Question No : 4

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

A.Personalization Strings
B.Substitution Strings
C.Dynamic Content Areas
D.Guide Template Language

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Question No : 5

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers

A.Data Designer
B.Cloud Pages
C.Web Analytics Connector
D.Content Builder

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Question No : 6

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution?

A.Enable triggered sends on the Lead object in configuration
B.Write an Apex Trigger on the Lead object
C.Create the triggered send definition in the sales cloud
D.Create the triggered send definition in the marketing cloud
E.Put a SOAP API in place via the marketing cloud API

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Question No : 7

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

A.An automation that queries the Complaint data view.
B.An automation that generates the Unsubscribe Event Extract.
C.An automation that queries the Unsubscribe data view.
D.An automation that generates the Complaint Tracking Extract.

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Question No : 8

What is a capability of the Import within Contact Builder? Choose 2 answers

A.The data source can be a local file, data filter, or file on any FT
B.The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
C.Like the Import Wizard, the Contact Builder import definition can be executed without saving.
D.In order to use Map by Header Row, the fields in the DE and file must match exactly.

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Question No : 9

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

A.Create a triggered automation that includes an import activity and triggered send.
B.Create a scheduled daily automation that includes an import activity and user-initiated send.
C.Create a scheduled monthly automation that includes an import activity and triggered send.
D.Create a triggered automation that includes an import activity and user-initiated send.

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Question No : 10

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

A.Publication Lists
B.Subscriber Keys
C.Profile Center
D.Send Logging

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Question No : 11

A company collects subscriptions on its websites. It does the following:
• Compiles that subscription list in a database in the website content Management System (CMS).
• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
• Uses Marketing Cloud as the database of record.
• Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

A.File Transfer > Import File > Measures > Send Email
B.File Transfer > Import File > SQL Query > Send Email
C.File Transfer > SQL Query > Measures > Send Email
D.File Transfer > Data Extract > Filters > Send Email

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Question No : 12

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A.Use Synchronized Data Sources to obtain data from Sales Cloud.
B.Create an Import Activity to import alumni data into Salesforce Report.
C.Create list attribute to store student data from Sales Cloud.
D.Use Data Designer to link student and alumni data to the contact record.

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Question No : 13

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A.A scheduled automation to send emails to customers who made a purchase daily
B.A triggered automation to send emails to customers who have made a purchase
C.A triggered message to send an email as soon as a customer completes a purchase
D.A user-initiated message to send an email to customers who made a purchase daily

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Question No : 14

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

A.No re-entry
B.Re-entry anytime
C.Re-entry only after existing
D.Re-entry after time

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Question No : 15

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy? Choose 2 answers

A.Will customers be able to sign up for the loyalty program at the store?
B.Is the purpose of these emails for acquisition or retention or transactional?
C.Will multiple languages be used, with a "From Name" lookup table needed?
D.Will version values/meanings change, precluding reusable AMPscript?

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Salesforce CRT-550 시험