Google Analytics 시험 - Google실제시험문제와 답 - 70문항

Question No : 1

Which user characteristic may NOT be used to change keyword bids in AdWords?

A.ad preference
B.location
C.device
D.time of day

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Question No : 2

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

A.Users who viewed your homepage
B.Users who viewed a search result page on your website
C.Users who returned an item they purchased
D.Users who viewed product detail pages

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Question No : 3

Filters let you include, exclude, or modify the data you collect in a view.

A.False
B.True

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Question No : 4

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

A.Data Import
B.The Measurement Protocol
C.Browser cookies
D.The Networking Protocol

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Question No : 5

By default, Google Analytics can only collect behavioral data from web-connected systems.

A.True
B.False

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Question No : 6

To collect how many times users downloaded a product catalog, what would you set up?

A.Event Tracking
B.Custom Report
C.Calculated Metrics
D.Custom Dimension

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Question No : 7

Which campaigns require you to add manual tags to destination URLs for tracking?

A.AdWords and email campaigns
B.Email campaigns
C.AdWords campaigns
D.None of the above

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Question No : 8

Which report can compare metrics based on user acquisition date over a series of weeks?

A.User Explorer report
B.Users Flow report
C.Cohort Analysis report
D.Active Users report

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Question No : 9

Which report demonstrates how well specific parts of your website performed?

A.Content Drilldown report
B.Frequency and Recency report
C.Location report
D.Top Events report

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Question No : 10

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

A.False
B.True

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Question No : 11

Which tags does Google Analytics recommend to accurately track campaigns?

A.Source, Content, and Term
B.Medium, Source, and Content
C.Medium, Source, and Campaign
D.Campaign, Content, and Term

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Question No : 12

What feature would you set up to collect company-specific data such as Member Status?

A.Custom Dimension
B.Custom Metric
C.Custom Filter
D.Event Tracking

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Question No : 13

By default, which of these are NOT Remarketing audiences that you can define?

A.Users who played a video on your website
B.Users who visited a specific page on your website
C.Users who visited your physical store
D.Users who speak a particular language

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Question No : 14

Which of these is NOT a benefit of using segments in your data analysis?

A.You can analyze users by single or multi-session conditions
B.You can isolate and analyze specific conversion paths using conversion segments
C.You can compare behavior metrics for groups of users like Converters vs non Converters
D.You can permanently modify the data in your view

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Question No : 15

Custom Dimensions can be used as which of the following?

A.Primary dimensions in Custom Reports
B.Secondary dimensions in Standard reports
C.All of the above
D.Secondary dimensions in Custom Reports

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