Marketing Cloud Administrator 시험 - Salesforce실제시험문제와 답 - 106문항

Question No : 1

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A.Upon receiving an email, all tracked links start with click.email.nto.com
B.The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C.Cloudpages personalized URLs are served from cloud.email.nto.com
D.Users receive Marketing Cloud password reset emails from help@email nto.com

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Question No : 2

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A.Publication Lists
B.Data Extensions
C.Lists
D.Groups

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Question No : 3

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A.AMPscript for Marketing Cloud
B.Parameter Manager
C.Google Analytics 360
D.Marketing Cloud Connect

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Question No : 4

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration.
The admin then receives the following error message:
- Insufficient User Permissions.
You have not been designated as an integrated Marketing Cloud user. Contact your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings
What action should correct the issue?

A.Apply the Marketing Cloud for AppExchange User option as well
B.Reset al passwords to force new tokens
C.Apply the appropriate user mappings in the CRM configuration
D.Apply the administrator and Marketing Cloud Administrator permission sets to user

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Question No : 5

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?

A.Status is changed to Active and the bounce count is unchanged
B.Status is changed to Held for 72 hours and the bounce count is set to Zero
C.Status remains as Bounced the bounce count is unchanged
D.Status is changed to Active and the bounce count is set to Zero

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Question No : 6

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

A.Email Performance by Device
B.Time Between Send and Engagement
C.Deliverability Complaint Rate
D.Email Sending Performance Report

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Question No : 7

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A.Edit permissions and Grant permissions to Send
B.Edit permissions and deselect Deny for Email Sending
C.Add the Role Marketing Cloud Channel Manager
D.Remove the Marketing Cloud Viewer Role

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Question No : 8

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent
How could the admin ensure send data is recorded?

A.Send logging is enabled for the send
B.Correct Send Log template is selected
C.Send Logging is available for A/B tests
D.Data retention settings is specified

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Question No : 9

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A.Content Builder Settings
B.Emails Studio Settings
C.Account Settings
D.Campaign Settings

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Question No : 10

Which two statements are correct about Send Logging? Choose 2 answers

A.Send Log data extensions are archived automatically based on retention settings.
B.AMPscript can be used to pull data from Send Logs for use within emails.
C.SQL Query Activities can reference Send Logs in combination with system data views.
D.A business unit can support up to three Send Logs.

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Question No : 11

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?

A.Email Rachments
B.Distributed Sending
C.Content Syndication
D.Analytics Builder

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Question No : 12

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A.CSV download of bounce data in My Tracking
B.Automation Studio Tracking Extract
C.Automation Studio Query Activity
D.Discover Deliverability Complaint Rate Report

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Question No : 13

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A.The IP address is on reserve, is already in use, and has an email sending history.
B.Building desirable sending history and data will be variable based on list size and engagement.
C.Sending in large volumes will alert ISPs the new IP Address is now in use.
D.Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

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Question No : 14

Where would a Marketing Cloud admin view all verified email addresses?

A.Identity Verification Log
B.From Address Management
C.Reply Mail Management
D.Sender Profiles

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Question No : 15

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A.The wind relationship links SubscriberKey to Subscribers on Email Address
B.The data extension is located in the Synchronized Data Extensions folder.
C.The data extension is located in the Salesforce Data Extensions folder.
D.The triggeredSendDataExtension data extension template was used.

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Salesforce Marketing Cloud Administrator 시험