PEGACPMC74V1 시험 - Pegasystems실제시험문제와 답 - 63문항

Question No : 1

When creating a new segment, an Analysis Project is ______________________.

A.not applicable for the top-level segments
B.an optional configuration step
C.a mandatory configuration step
D.selected by the system automatically

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Question No : 2

Which predefined criteria helps to identify customers who have responded to an offer in the past year?

A.Offer Responses in Last Year
B.Offers Received per Channel per Time Period
C.Offers Received per Channel in Last Year
D.Offer Responses per Time Period

정답:
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (126)

Question No : 3

To reuse existing HTML content in an email treatment, you would ___________________.

A.convert the content to normal text first
B.copy and paste the HTML content
C.use the HTML-only treatment
D.use the HTML import function

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Question No : 4

There are two segments: Segment A and Segment B.
Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is refreshed?
A)

B)

C)

D)

A.Option A
B.Option B
C.Option C
D.Option D

정답:
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)

Question No : 5

In an offer flow, which is a valid value for the Response field in the Update Status shape?

A.Neutral
B.Resolved-Rejected
C.Rejected
D.Negative

정답:
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf

Question No : 6

The Business Issue-Group hierarchy is used to organize _________________.

A.decision components
B.predictive models
C.customer interactions
D.propositions

정답:
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creatingbusiness-group-tsk.htm

Question No : 7

In an outbound campaign, how many offers can you send out to a customer?

A.Only one
B.As many as available in the corresponding issue and group
C.As many as allowed by the volume constraints
D.As many as selected by the marketing strategy

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Question No : 8

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

A.Use an Update Status shape, specifying the field from the offer to store.
B.Use a send shape on the offer flow, and select the “Write To DB” check box.
C.Use a Capture Response shape on the offer flow, specifying the offer.
D.Use the Update File shape, specifying the template used.

정답:

Question No : 9

In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.

A.in numerical order
B.in alphabetical order
C.from top to bottom
D.in a random order

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Question No : 10

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

A.the customer’s needs with the business objectives
B.growth, retention, service, and risk mitigation
C.business revenue with margin
D.relevancy, context, timeliness, and consistency

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Question No : 11

When a customer is offered a proportion that was already accepted, this is because_____________.

A.the strategy uses interaction history to exclude previously accepted offers
B.the propositions are filtered based on eligibility
C.there is no filter for previously accepted offers in the strategy
D.the customer intent was captured incorrectly

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Question No : 12

If a campaign targets 50,000 customers with three offers, what is the maximum number of offer flow instances executed?

A.50,000
B.1
C.3
D.150,000

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Question No : 13

Which metric is used in the Proportion Distribution report?

A.Volume
B.Target budget
C.Total revenue
D.Accept rate

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Question No : 14

Which statement about campaign tests is true?

A.Results of a new test replace the old one.
B.Tests must be executed before submitting a campaign for execution.
C.Test results can be deleted.
D.Tests generate user-defined reports only.

정답:

Question No : 15

After a distribution test is completed, _________________.

A.only the campaign summary report is generated
B.the volume constraints are updated
C.you can examine the emails sent to targeted customers
D.you can examine the proportion distribution report

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